The Flamingo and Harrah’s Entertainment History Part 2: Once Harrah’s Entertainment had several major casino assets in Las Vegas, they transitioned their headquarters from Memphis, Tennessee to the entertainment capital of the world, intending to acquire properties such as The Flamingo and The Linq, and make their presence felt as a serious player in the local resort market. Several out-of-state properties were liquidated and their third casino, Binion’s Horseshoe, was acquired long enough to claim the rights to The World Series of Poker and its personal brand, before a virtually immediate resale to MRT Gaming Group.
Harrah’s now had a hold of the Horseshoe line and the rights to use its logo on casino properties. 
Growing momentum carried it into 2005, when the critical takeover of Caesar’s Entertainment and its formidable line of casinos, including The Flamingo and shortly, the The Linq, transformed Harrah’s into the world’s largest gaming company.
Their new empire spanned 40 casinos spread out over millions of square feet of property, and employed nearly 100,000 people. After several more acquisitions, a few unfortunate losses due to Hurricane Rita, and the sale of The Flamingo Laughlin, Harrah’s purchased The Linq Hotel & Casino for $370 million.
The Palace lay directly between The Flamingo and Harrah’s Las Vegas and was nearly demolished during its first year under new ownership. The order was rescinded and Harrah’s kept its seventh Las Vegas casino. They soon bought $165 million in new property nearly adjacent to The Linq and built the Desert Club Apartments. Meanwhile, a big announcement was ready to alter their corporate direction.
Stay tuned for what happens next…In the meantime, check out The Flamingo.
