The Flamingo casinos and The Linq’s owner, Caesar’s Entertainment Corp., made an important decision several years back. They would no longer detonate, explode, annihilate and/or destroy their old Las Vegas casinos in order to make room for new ones. With a questionable economy, declining tourism and expectations of new resort construction, their new business philosophy remained an internal secret. After a few years of growing rumors and a slow leak of logic and rationale, the $550 million “Project Linq” is officially slated to open in June of 2013.
The plan is daring, refreshing and innovative in a city that hasn’t needed to take chances for many decades. 
“Project Linq” will introduce roughly 30-40 bars, restaurants and shops along a sprawling corridor nestled between The Flamingo and The Linq on the Strip’s eastern fringe.
With a diverse range of cultural themes presenting a more casual appeal, the facilities are part of an effort to partially reinvent the entertainment district and recreate an atmosphere that came into existence organically in cities such as Los Angeles and New Orleans.
Considering The Flamingo’s continued success, and with detailed analysis of the Strip’s current state of tourist accommodation, Caesar’s Senior Vice President Greg Miller concluded that another resort wasn’t practical. He will instead use 3,000 construction workers to help attract a tourist demographic that is soon set to dominate the local market. Interest in the project peaked with the announcement of a 550-foot observation wheel with rooms in constant 30-minute rotations providing assuredly stunning visuals. The Flamingo is fated to survive the transition though O’Sheas will relocate.
