Seth Yudof and Doug Leferovich first teamed up in 1992 while studying at the University of Pennsylvania. After 9 years performing their magic act all over the world, they launched Masquerade Productions with a large-scale production in Atlantic City. Today, the creative scope of their work is truly impressive. They have created and implemented the concept of The CatHouse restaurant and nightclub at The Luxor, designed effects for rapper Jay-Z, served as creative directors for Wayne Newton– you name it. Seth speaks of a common entrepreneurial hangup, the importance of relationships in business, and being smart enough to know what you don’t know.
This interview is part of the “Branding Your Passion TV” series that complements Jeff’s keynote. Jeff interviews interesting people doing interesting things to illustrate living examples of the seven principles he espouses for entrepreneurs. Bring the “Branding Your Passion” Keynote to your school or organization today!