What do you think of when you hear the word “juggler?” Clowns? The circus? A birthday party? You probably don’t think of sailing on the Queen Mary II, bungee jumping in New Zealand, sky diving in Australia, getting inside The White House, The Kennedy Center, The Ronald Reagan Building, visiting The Taj Mahal, Europe, and Malaysia.
Juggling has given me all these experiences—either directly or indirectly. How is this possible? I discovered my core competency, I packaged my services, and I positioned them in a way that was attractive to the marketplace. Remember– I juggle plungers.
After analyzing the branding of my juggling, I came up with 7 pillars– 7“Ps” of Success – that I believe can help anyone create the career, and lifestyle, of their dreams: Passion, Philosophy, Personal Brand, Power Team, Plan, Proactivity and Performance.
This is not a linear, systematic road map of bullet points (#1 create a website, #2 send a newsletter, etc) but rather a discussion of interconnected ideas. I don’t think it is possible to create a step-by-step handbook for taking a hobby and branding it. Branding Your Passion is an art, and therefore needs to happen organically. I believe when you understand the larger concepts at play, the daily to-do lists will take care of themselves.
When I talk about “Branding Your Passion,” I’m speaking not only about being an entrepreneur, but also being an “intra-preneur.” You can just as easily “Brand Your Passion” in your role within your company, within your school as a student, or within your family.
This excerpt was adapted from the book Life Choices: Pursuing Your Passion of which Jeff is a co-author. Jeff Civillico is a Las-Vegas based headline entertainer who blends his perfected art of juggling with friendly audience interaction and insane amounts of energy. With his “Comedy in Action” show, he has performed everywhere from Australia and New Zealand to The White House. He is a favorite onboard Disney Cruise Line, and his credits on the Las Vegas Strip include V: The Ultimate Variety Show, Nathan Burton, and The Improv at Harrah’s.
In addition to his comedy show, Jeff also delivers a powerful keynote that illustrates the keys to “Branding Your Passion” to create the career, and lifestyle, of your dreams. A 2005 honors graduate of Georgetown University, Jeff currently serves as President of the Georgetown Alumni Club of Las Vegas. He is the Founder and President of Win-Win Entertainment, a non-profit that pairs performers willing to donate their time and talent with charities in need of entertainment.